I’ve observed people who who can surmount any obstacle, fix any problem, or win any prize.
I recently signed up for the The ListServe.
Everyday, about 20,000 people get an email from another subscriber of The ListServe. They can write anything.
Today, I received an email from a lady who is shocked by the recent passing of her 40th birthday.
If you want to succeed, you have to read. There are 2 books that stood out from my reading list this year. These two books helped me formulate my vision for the brewery that I want to make. Even more, they helped me formulate my life goals.
A story sells. But, like many others, I’m not very good at talking about myself. I mean, I admit that I do talk about myself too much. But in things like writing my resume, explaining my skills, or saying my achievements, well, I need some practice if I am going to sell a product like craft beer coming from my brewery.
The last 2 posts were about how help and inspiration could manifest in a craft brewery. Creativity, the last of my 3 core principles, is an easy one to describe.
People have asked me rhetorically, how could beer be inspirational? “You want them to drink your beer and be inspired to do something? To think something? What?” a friend asked perplexed. “How does beer inspire?”
I’ve written a lot lately about my 3 driving principles: to be helpful, inspirational, and creative. I’ve given an overview of how that will look in my craft brewery. I feel like that could still be fleshed out. Here’s a little bit more about how a brewery can be helpful.
It is very surface-level to think that a company merely brings a product or a service to market. Companies are run by people, and people are more complex than that. We are driven by interests, desires, and principles. We have intentions, passions, and compassion. In a previous post I explained a little about the underlying reasons for my overarching theme: to be helpful, inspirational, and creative. In all that I do, I want to help, inspire, and create. Here’s what it looks like in a brewery.
In the last post I postured a few reasons why every craft brewery should have some sort of food service. Breweries are destinations; we travel far to visit breweries. Patrons like to hear the stories behind the beers; we want to hang out and learn about the beer and the people who made it. We’re going to be there a while, so we’re going to get hungry. And food is an important part of building community, something almost every company wants nowadays. Here are the different options for a brewery to serve food alongside their beer.
A couple posts ago I was envisioning what my brewery would be like. I mentioned some things about the on-site food service and it got me to thinking generally about food service at breweries. Here are some thoughts on the current state of the craft beer community and it’s relationship with food.