The last 2 posts were about how help and inspiration could manifest in a craft brewery. Creativity, the last of my 3 core principles, is an easy one to describe.
People have asked me rhetorically, how could beer be inspirational? “You want them to drink your beer and be inspired to do something? To think something? What?” a friend asked perplexed. “How does beer inspire?”
I’ve written a lot lately about my 3 driving principles: to be helpful, inspirational, and creative. I’ve given an overview of how that will look in my craft brewery. I feel like that could still be fleshed out. Here’s a little bit more about how a brewery can be helpful.