The last 2 posts were about how help and inspiration could manifest in a craft brewery. Creativity, the last of my 3 core principles, is an easy one to describe.
We Still Work by Matt Reinbold on flickr (CC BY-SA 2.0)
People have asked me rhetorically, how could beer be inspirational? “You want them to drink your beer and be inspired to do something? To think something? What?” a friend asked perplexed. “How does beer inspire?”
Reaching for the stars by Adi Prabowo on flickr (CC BY-ND 2.0)
I’ve written a lot lately about my 3 driving principles: to be helpful, inspirational, and creative. I’ve given an overview of how that will look in my craft brewery. I feel like that could still be fleshed out. Here’s a little bit more about how a brewery can be helpful.
Help is on the way, elevator, Chicago Tribune, Chicago, IL.JPG by Cory Doctorow on flickr (CC BY-SA 2.0)