It is very surface-level to think that a company merely brings a product or a service to market. Companies are run by people, and people are more complex than that. We are driven by interests, desires, and principles. We have intentions, passions, and compassion. In a previous post I explained a little about the underlying reasons for my overarching theme: to be helpful, inspirational, and creative. In all that I do, I want to help, inspire, and create. Here’s what it looks like in a brewery.
In the last post I postured a few reasons why every craft brewery should have some sort of food service. Breweries are destinations; we travel far to visit breweries. Patrons like to hear the stories behind the beers; we want to hang out and learn about the beer and the people who made it. We’re going to be there a while, so we’re going to get hungry. And food is an important part of building community, something almost every company wants nowadays. Here are the different options for a brewery to serve food alongside their beer.
A couple posts ago I was envisioning what my brewery would be like. I mentioned some things about the on-site food service and it got me to thinking generally about food service at breweries. Here are some thoughts on the current state of the craft beer community and it’s relationship with food.
I spent the better part of last year writing a brewery business plan for the brewery that I plan to open in Monterey, California. It’s all so new to me. I talked to some small business owners in the area. Looked up a ton of stuff online. I attended the Startup Weekend and entered the Startup Challenge. And learned a lot doing it all. I don’t feel like my time was wasted writing the business plan. However, I’ve learned that it’s not as necessary as I once thought.