I’ve observed people who who can surmount any obstacle, fix any problem, or win any prize.
A few years from now, what will you tell yourself?
I recently signed up for the The ListServe.
Everyday, about 20,000 people get an email from another subscriber of The ListServe. They can write anything.
Today, I received an email from a lady who is shocked by the recent passing of her 40th birthday.
My best books of 2014
If you want to succeed, you have to read. There are 2 books that stood out from my reading list this year. These two books helped me formulate my vision for the brewery that I want to make. Even more, they helped me formulate my life goals.
reading by rosmary on flickr (CC BY 2.0)
How to tell a story
A story sells. But, like many others, I’m not very good at talking about myself. I mean, I admit that I do talk about myself too much. But in things like writing my resume, explaining my skills, or saying my achievements, well, I need some practice if I am going to sell a product like craft beer coming from my brewery.
Writing Tools by Pete O’Shea on flickr (CC BY 2.0)
Craft beer is creative; how a craft brewery could be creative
The last 2 posts were about how help and inspiration could manifest in a craft brewery. Creativity, the last of my 3 core principles, is an easy one to describe.
We Still Work by Matt Reinbold on flickr (CC BY-SA 2.0)
Craft beer inspires; how a craft brewery could be inspirational
People have asked me rhetorically, how could beer be inspirational? “You want them to drink your beer and be inspired to do something? To think something? What?” a friend asked perplexed. “How does beer inspire?”
Reaching for the stars by Adi Prabowo on flickr (CC BY-ND 2.0)
Craft beer giving back; how a craft brewery could be helpful
I’ve written a lot lately about my 3 driving principles: to be helpful, inspirational, and creative. I’ve given an overview of how that will look in my craft brewery. I feel like that could still be fleshed out. Here’s a little bit more about how a brewery can be helpful.
Help is on the way, elevator, Chicago Tribune, Chicago, IL.JPG by Cory Doctorow on flickr (CC BY-SA 2.0)
How a brewery could be helpful, inspirational, and creative
It is very surface-level to think that a company merely brings a product or a service to market. Companies are run by people, and people are more complex than that. We are driven by interests, desires, and principles. We have intentions, passions, and compassion. In a previous post I explained a little about the underlying reasons for my overarching theme: to be helpful, inspirational, and creative. In all that I do, I want to help, inspire, and create. Here’s what it looks like in a brewery.
Helping hand by Tomas Sobek on flickr (CC BY 2.0)
The different types of food service at a brewery
In the last post I postured a few reasons why every craft brewery should have some sort of food service. Breweries are destinations; we travel far to visit breweries. Patrons like to hear the stories behind the beers; we want to hang out and learn about the beer and the people who made it. We’re going to be there a while, so we’re going to get hungry. And food is an important part of building community, something almost every company wants nowadays. Here are the different options for a brewery to serve food alongside their beer.
Burgers de bison ! by Francis Bourgouin on flickr (CC BY-SA 2.0)
Why every brewery should serve food
A couple posts ago I was envisioning what my brewery would be like. I mentioned some things about the on-site food service and it got me to thinking generally about food service at breweries. Here are some thoughts on the current state of the craft beer community and it’s relationship with food.
Simon Pearce Beer Glasses by Didriks on flickr (CC by 2.0)