How to tell a story

A story sells. But, like many others, I’m not very good at talking about myself. I mean, I admit that I do talk about myself too much. But in things like writing my resume, explaining my skills, or saying my achievements, well, I need some practice if I am going to sell a product like craft beer coming from my brewery.

How I stop procrastinating—Part 1 of ?

My last 2 posts were about my continuing battle against perfectionism. A big effect of my perfectionism is procrastination. My subconscious mind uses procrastination to prevent me from doing mediocre work. My mind has tricked me into thinking that anything less than perfect would be mediocre, and that mediocre would be unacceptable. It’s an ironic predicament because doing nothing is even worse than doing mediocre work. Furthermore, perfect is unattainable.

Banner for many to-do lists help me to stop procrastinating.

My continuing battle against perfectionism—Part 2 of ?

I had thought that my last post would be a one-off. I had so much to say about my battle against perfectionism, that I had to split it into 2 posts. Writing is a great tool to help process thoughts. Now I realize that I’m not in a battle against perfectionism—THIS IS WAR! I think I’ll occasionally return to this title with future posts. This post explores ways that I am currently gaining some territory against the non-existent target of perfect.

My continuing battle against perfectionism—Part 1 of ?

Hi, my name is Nathan and I’m a perfectionist. I used to think that perfect was a worthy goal. I was raised with the belief that anything worth doing is worth doing right. Somehow along the way, I fell to the notion that anything less than perfect was unacceptable, wasn’t worth doing at all. Eventually, I started to see that I haven’t followed through on many of my dreams and ambitions. I have started way more plans than I have finished simply because they weren’t coming together as well as I had hope for. I still believe that anything worth doing is worth doing well. But now I am learning to accept less than perfection from myself and others.

How to choose partners when starting a brewery: a shared vision

Since quitting my job in air quality planning about a year ago due to, shall we say “irreconcilable differences” with management, I’ve been planning to start a brewery here in the Monterey area (California). MicroBrewr podcast is documenting my progress as a way to educate their audience through the process. I recently posted on MicroBrewr blog, an update on my progress. What follows is portions from that post, with additional bonus material.

(Full disclosure: The host, Joe Shelerud stepped down from MicroBrewr. I asked him to let me take over, and he agreed. The transition is already underway.)

Photograph of shaking hands.

Why I ran Bay to Breakers and 3 things I learned from it

Last weekend I did Bay to Breakers run in San Francisco. I’m not a runner. I did cross country in junior high, and with the wrestling and track & field teams in high school we did 5-mile runs for conditioning. Still, Bay To Breakers is a 12k run, 7.45645 miles! (Yes, I Googled it.) I have never run this far in my life.

Photograph selfie at Bay to Breakers 2014 with the mascot, Ape Hashbury.

Selfie at Bay to Breakers 2014 with the mascot, Ape Hashbury.

A few weeks ago I did an informal 5k (3.1 miles) as a mini-fundraiser for my friends, Dustin & Angie Crawford’s Relay For Life. My legs hurt for 3 days. Even my abs were sore. So when my friend Jon said that he would be doing Bay to Breakers, I answered very quickly and very certainly, “I’m not.”