There are many reasons I want to start a brewery in Monterey. You don’t have to look long to find an array of statistics about the craft beer industry’s seeming invincibility; the economics of craft beer is exhilarating. There is also a great sense of community surrounding the product and the industry. Since living in the Monterey Peninsula area for the past 8 years, I have grown to love it and I’d like to stick around. I am also in a transitional phase of my life, and I think I can find a niche in the craft beer industry. In this last post of the series, I’m going to explain why Monterey is more than ready for a progressive craft brewery.
In the first post of this series, I wrote about the first reason I want to start a brewery in the Monterey area. Basically, I feel this is an exciting time for craft beer and I want to be a part of it. Heck, it’s an exciting time in the history of beer. A lot people are even calling this a renaissance of beer. History will dictate whether this is truly a renaissance in the traditional sense. In this post I write about why I want to open a brewery specifically in the Monterey area, and I am breaking that into 2 parts. The first reason: This is where I am, in geography, in my life.
Since quitting my job in air quality planning about a year ago due to, shall we say “irreconcilable differences” with management, I’ve been planning to start a brewery here in the Monterey area (California). MicroBrewr podcast is documenting my progress as a way to educate their audience through the process. I recently posted on MicroBrewr blog, an update on my progress. What follows is portions from that post, with additional bonus material.
(Full disclosure: The host, Joe Shelerud stepped down from MicroBrewr. I asked him to let me take over, and he agreed. The transition is already underway.)