Let’s set Certified Cicerone® apart from wine sommelier

Beer is a highly specialized and diversified product, and trends change rapidly. A beer cicerone, specifically a Certified Cicerone® or a Master Cicerone®, is a highly skilled and knowledgeable professional. Yet they are often described in reference to wine sommeliers. I propose a new description for Cicerone, one that stands on its own, independent of other beverage professionals.

Banner for beer cicerone vs. wine sommelier.

[NOTE: This post was originally published at my other site, BeerExamSchool.com. It was published in the blog there and abridged for one of the other pages. The content is relevant to this blog, so I’m cross-posting here.]

Cicerone vs. sommelier

More people are familiar with the term sommelier (pronounced: sum’əl yā), which describes a highly knowledgeable and skilled wine professional. Sommeliers are experts at choosing the right wine for your meal, and providing an exceptional wine experience by ensuring the proper storage and handling of wine. Lots of good restaurants have a good wine list, the best will have a certified sommelier on staff.

Sommeliers have attained a sort of urban legend status as being able to accurately identify a wine using just taste and smell. The best, legend has it, can indicate not only type of wine and year, but which region it came from, which winery made it, and in which vineyards the grapes grew—just by smelling the wine.

Several friends recommended that I watch the documentary movie Somm. I’ve never seen a sommelier at work in person, but the movie was a great account of the mad skillz these people possess.

Cicerone (pronounced: sisəˈrōn) is sort of the sommelier of the beer world. In fact the official Cicerone® Certification Program website even describes the certification in reference to the sommelier designation.

“Beer has always suffered as sort of the ugly stepson of wine, particularly in American culture,” says Sam Calagione, founder and President of Dogfish Head Craft Brewery Inc.

Beer doesn’t need to be second best to wine. Beer doesn’t need to be spoken of in reference to something else. I contend that beer is independent of wine. As a beverage, beer is able to stand on it’s own. Beer experts are able to, also.

An overview of the Cicerone® Certification Program

I propose a new way of describing the craft of Cicerone. First, let us understand a few things.

cicerone [sis ə rō’nē]

n. a guide who explains the history and chief features of a place to sightseers

(Webster’s New World College Dictionary)

Cicerone® Certification Program was founded by Ray Daniels in 2007. They started giving tests in 2008. Ever since, it has multiplied like yeast in a carboy.

Cicerone® certification mark and service mark is registered by the Craft Beer Institute, which is owned by Daniels. Daniels has written about beer for years and is a senior faculty member at the renowned brewing school, Siebel Institute of Technology.

Because the term Cicerone® is registered, there are rules about how it should be used. Hence, all the registered symbols throughout this post. If your beer server calls herself a cicerone, don’t immediately trust her. Only a Certified Cicerone® has been independently tested and certified. (And they’ll always call themselves a “Certified® Cicerone.”)

Next, let’s start talking about a beer Cicerone in a new way, independent of other beverages.

The Cicerone® Certification Program provides independent assessment and certification of knowledge and skills of beer servers. It’s a professional certification. So when you go out to your favorite beer establishment, a Certified Cicerone® will ensure an exceptional beer experience. They are responsible for choosing the beer in stock, and for proper storage, handling and presentation of the beer you drink.

“We want people who are serving us beer, who are managing beer service for us to know what the hell they’re talking about,” explains Daniels in an interview with Taste Terminal.

The knowledge and expertise of a Certified Cicerone® has been independently certified. So you can trust them for accurate information about beer ingredients, that they keep clean tap lines and they serve beer in the proper “beer clean” glassware, with the right amount of head.

“In the beer industry, you don’t have to explain it anymore,” says Daniels. “People are either looking to hire people who are certified Cicerones, or they are looking to get their people to Certified Cicerone, because they know that’s the knowledge they need to be effective on the job.”

The Cicerone Certified Program has 3 levels:

There are 3 levels to the program:

  1. Certified Beer Server
  2. Certified Cicerone®
  3. Master Cicerone®

The program follows 5 main areas of knowledge and expertise:

  • Keeping and serving beer
  • Beer styles
  • Beer flavor and evaluation
  • Beer ingredients and brewing process
  • Pairing beer with food

A Certified Beer Server can provide you with quality service based on their proven knowledge, as tested in the 5 categories noted above.

A Certified Cicerone® has additional knowledge about the brewing process and can identify a style of beer or problems with a beer, just by taste. She also has more knowledge of pairing beer with food. So she can choose the perfect beer to go with your meal.

“The biggest part of the job is not standing at the table talking to people about the product, but it’s doing all the prep work to deliver good product to the table,” says Daniels.

“Somebody who is a Cicerone, who is running beer service at a beer-centric restaurant may never walk to a table and talk to a customer about it, but they do all that other stuff that goes into making sure there’s great beer service and that the customers are able to have a great beer experience.”

In addition to at least 2 years experience selling, serving and managing beer service, a Master Cicerone® has an “encyclopedic knowledge of all issues related to brewing, beer and beer service.” Let’s put it this way: there are 7 people in the world (as of July 14, 2014) who show the title Master Cicerone® wherever their names appear. Trust them, they are professionals.

In summary

The Cicerone® Certification Program independently verifies the knowledge, expertise, and skills of beer professionals. A Certified Cicerone® knows about beer. It is someone whose has knowledge and expertise to provide you with an exemplary beer service.

These people are professionals. They are experts on beer. They are not experts on wine, nor sake, nor fruit punch. We don’t need to talk about cicerones in reference to other professions. Their credentials are esteemed enough to stand on their own.

Popularity and recognition of the program is growing rapidly, so the next time you go out for a beer, you just might have a better experience than the last time.

I am currently studying for Certified Beer Server exam. Many beer fans take the exam just for fun or personal enrichment. I invite you to join the email list and study along with me at BeerExamSchool.com.

 

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Nathan Pierce

    Drinks beer, quit his job, planning to start a brewery. I try to write every week about something in my life relating to my pursuit to start a brewery. Topics include: entrepreneurship, beer, leadership, and productivity.