Hi, my name is Nathan and I’m a perfectionist. I used to think that perfect was a worthy goal. I was raised with the belief that anything worth doing is worth doing right. Somehow along the way, I fell to the notion that anything less than perfect was unacceptable, wasn’t worth doing at all. Eventually, I started to see that I haven’t followed through on many of my dreams and ambitions. I have started way more plans than I have finished simply because they weren’t coming together as well as I had hope for. I still believe that anything worth doing is worth doing well. But now I am learning to accept less than perfection from myself and others.
In May, I took over for Joe Shelerud as host of craft beer podcast, MicroBrewr. I had already been working nearly a year on a business plan to start a brewery. A podcast seemed like too much to add on, and it seemed unrelated to my main objective: start a progressive craft brewery in Monterey. It’s not a stretch from what I already had going on. Here’s why I’m doing it.
Beer is a highly specialized and diversified product, and trends change rapidly. A beer cicerone, specifically a Certified Cicerone® or a Master Cicerone®, is a highly skilled and knowledgeable professional. Yet they are often described in reference to wine sommeliers. I propose a new description for Cicerone, one that stands on its own, independent of other beverage professionals.
There are many reasons I want to start a brewery in Monterey. You don’t have to look long to find an array of statistics about the craft beer industry’s seeming invincibility; the economics of craft beer is exhilarating. There is also a great sense of community surrounding the product and the industry. Since living in the Monterey Peninsula area for the past 8 years, I have grown to love it and I’d like to stick around. I am also in a transitional phase of my life, and I think I can find a niche in the craft beer industry. In this last post of the series, I’m going to explain why Monterey is more than ready for a progressive craft brewery.